PENGARUH EXPERIENTIAL MARKETING DAN CITRA PERUSAHAAN TERHADAP WORD OF MOUTH (WOM)

  • Esust Setiawati
  • Siti Rozinah
Keywords: experiential marketing, image, word of mouth

Abstract

This study examines the impact of experiential marketing and image on word of mouth (WOM). The methode used explanatory survey with random sampling. The respondent in this study were 100  respondent. The data were analyzed using linier regression. The result showed experiential marketing don’t have significant on word of mouth and image variabels has significant on word of mouth. The both of variables have simultan on word of mouth.

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Published
2020-12-30